For Engineering Managers

Stop losing your team's wins to Slack and Jira

Drop in bullet points — what shipped, what broke, who was a hero this sprint. AI turns them into a readable, professional update your whole company can understand.

higher open rates vs.
plain-text email
4min
average time to generate
a complete update
100%
on-brand, every time —
locked templates
$0
per recipient — pay per
editor, not per reader

The problem

Engineering is a black box to everyone else. It doesn't have to be.

Great engineering work gets lost because the communication channels are broken.

Jira exports are unreadable

Sending a list of closed tickets isn't an update. It completely misses the narrative, the challenges overcome, and why the work actually matters.

Slack updates disappear

You post a great weekly summary in the team channel, and 3 hours later it's buried under alert bot spam and memes. There's no system of record.

Cross-functional disconnect

Product and Business teams rarely read engineering wikis. If you don't push information out in an accessible format, the rest of the company assumes engineering is a black box.

Writing updates feels like a chore

EMs want to unblock engineers, not spend Friday afternoon figuring out how to word a recap email that nobody replies to anyway.

The solution

Communicate as clearly as you code

Share complex technical achievements in a format the whole company can understand.

AI formatting

AI writes the narrative

Drop in bullet points about what shipped, who built it, and what went wrong. AI turns it into a readable, engaging technical update in seconds.

Code & syntax

Code block support

Easily drop in code snippets, architectural diagrams, and technical metrics alongside your text with a flexible, block-based editor.

Culture

Highlight team wins

Make recognition easy. Dedicate sections to shout out engineers who crushed a tough bug, handled a rough on-call shift, or shipped a major feature.

Analytics

Know who read it

See if Product and Leadership are actually reading your updates with open and click analytics down to the individual recipient.

Cadence

Standardized team formats

Create a template for your sprint recap (Shipped, Next Up, Learnings, Shoutouts) and reuse it every two weeks to build a predictable cadence.

Security

Secure and internal

Keep sensitive technical updates private. Send directly to internal distribution lists with confidence.

Common use cases

How engineering teams use Newsletters

From tactical sprint recaps to high-level CTO updates, unify your engineering comms.

01

Sprint recaps

Summarize what was accomplished, what rolled over, and the goal for the next sprint.

02

Launch announcements

Translate technical milestones into business value for cross-functional stakeholders.

03

Incident & on-call summaries

Share monthly reliability metrics, major incidents, mitigations, and heroics.

04

Architecture decisions (ADRs)

Broadcast major technical decisions, stack changes, and deprecations to the wider org.

05

EM-to-Team updates

Weekly alignment from the EM to the dev team on priorities, hires, and culture.

06

VPE / CTO updates

Monthly high-level updates across the entire engineering, product, and design organization.

FAQ

Common questions.

Can I just use Slack or Teams?
Slack is great for synchronous chatter and alerts, but terrible for durable, narrative updates. Newsletters provide a focused reading experience and a historical archive of what the team accomplished.
How technical can the content get?
As technical as you want. The editor supports formatting, links, and structured layouts, making it easy to include metrics, links to PRs, or architecture diagrams.
Can my tech leads contribute?
Yes, Newsletters supports real-time multiplayer editing. One EM can set up the skeleton and have leads drop in updates for their specific squads.
Do recipients need an account?
No, the update goes straight to their inbox as a beautifully formatted email.

Explore more

More use cases